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About Us

iERA is a UK-based charity dedicated to continuing the Prophetic Mission – sharing a compassionate and intelligent case for Islam with the entire world.

Founded in 2010, our aim is to create awareness about the true nature of the Islamic faith and its rich traditions by rolling out value based campaigns globally, which assist in removing common misconceptions about Islam and Muslims on a grassroots level.


A world re-connected to God


To convey the Prophetic Mission, compassionately and intelligently sharing Islam with the entire world.


iERA is dedicated to advancing the Prophetic Mission and sharing Islam with compassion and reason. We aim to achieve this by adhering to and promoting the following universal values:


“Love for humanity what you love for yourself.”

The Prophet Muhammad [peace be upon him]


“The best of people are those that bring most benefit to the rest of mankind.”

The Prophet Muhammad [peace be upon him]


“People, We created you all from a single man and a single woman, and made you into races and tribes so that you may get to know one another.”

[The Qur’an, Chapter 49, Verse 13]


“And not equal are the good deed and the bad. Repel evil by that deed which is better; and thereupon the one whom between you and him is enmity will become as though he were a devoted friend.”

[The Qur’an, Chapter 41, Verse 34.]


“O You who believe! Be upholders of justice, bearing witness for God alone, even against yourselves or your parents and relatives. Whether they are rich or poor, God is well able to look after them. Do not follow your own desires and deviate from the truth. If you twist or turn away, God is aware of what you do.”

[The Qur’an, Chapter 4, Verse 135]


“Invite to the way of your Lord with wisdom and good instruction, and argue with them in a way that is best.”

[The Qur’an, Chapter 16, Verse 125]