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What’s Your Goal


The 20th Football World Cup kicked off in Brazil on Thursday 12th June. For an entire month the world’s eyes will be fixed on this event, becoming the topic of impassioned discussions at home, school, work, restaurants on street corners, well…everywhere you can think of!

Anything and everything football is IN during this period – even those that don’t like football will get caught up in the frenzy! From special offers for pizzas, to decidedly bizarre advertising, everyone will be riding the wave.

But, with all the euphoria and joy, there will also be sorrow as teams exit the tournament and people return to the humdrum routine of daily life. Maybe many considering that there must be more to life than this…

Imagine if a small seed could be planted in the minds of the masses, which in time could grow…prompting them to consider their true goal in life.


To coincide with the the Brazil football World Cup, iERA has launched the first ever Global Dawah Campaign – ‘What’s Your Goal?’. This campaign aims to motivate Muslims to get involved in sharing the message of Islam in a warm and friendly way to inshaa’Allah plant the seeds, prompting people to ponder their true purpose in life.

The Prophet Muhammad ﷺ said:

“Whoever guides (another) to a good deed will get a reward similar to the one who performs it.”

(Sahih Muslim)


Through this work we hope to inspire millions of people to get involved and continue the mission of the Prophet ﷺ of sharing this noble message.

In order to deliver this campaign we need YOUR support in funding it. A simple donation of £100 or more can help us to get more people involved in dawah, and together, help to plant those seeds.

World Cup Whats Your Goal


We’re expecting thousands to take part in the Global Dawah Day in 49 countries (and counting) on Saturday 5th July 2014

Over 1000 people are expected to take part in the London Global Dawah Day alone!

We’ve printed over 500,000 Whats Your Goal dawah flyers as well as T-Shirts for you to start giving dawah!

We’re releasing new dawah videos for Non Muslims to be invited to Islam, all themed around the World Cup.

Our team in Brazil will support local dawah efforts during the World Cup and provide us with daily social media updates of the situation on the ground inshaa’Allah.