iERA Presents the Results of their UK Study Concerning Perceptions of Islam, Muslims and how Islam is presented to non-Muslims in British Society
The Islamic Education and Research Academy (iERA) presented the results of their UK study concerning the perceptions of Islam, Muslims and how Islam is presented to non-Muslims (known in Islamic theology as dawah). The study was based on a statistically robust sample of randomly selected Non-Muslims representative of British society.
iERA presented the results of their research and discussed their recommendations in a press conference held on Friday 23 July 2010 at the London Muslim Centre in Whitechapel.
The research was carried out by two leading agencies, Phruit and DJS Research. The purpose behind this research was to understand people’s perceptions of Islam and Muslims with a view to informing production of informative materials and future campaigns.
The research comprised 20 questions, which looked at socio-economic background, age, demographics, religious background, and asking them what they knew of Islam, how they have heard about it, if they have read materials on Islam, what they thought about it and how they would like to receive any future information on Islam.
iERA welcomes media enquiries regarding the research. All enquiries can be directed to [email protected]
A copy of the research paper is available to download: