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Neighbourhood Cleanup Campaign

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TOPIC: Social Initiative

CAMPAIGN TYPE: Neighbourhood Cleanup

WHAT DO YOU NEED: A group of volunteers to clean up your local area.

WHERE CAN YOU DO THIS: Anywhere in your community that needs cleaning up!

WHEN: National Neighbourhood Cleanup Day: Sunday 13th September 2015

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INTRODUCTION
• ACTION PLAN
• CAMPAIGN TOOLS
• FURTHER INFORMATION
CLICK HERE TO DONATE TOWARDS THIS CAMPAIGN

INTRODUCTION TO CAMPAIGN

The Prophet Muhammad (peace be upon him) said: “Cleanliness is half of faith” (Muslim)

With that in mind, the Islamic Education and Research Academy (iERA) are launching a new campaign to bring communities together to keep our streets and neighbourhoods clean!

This campaign is designed to empower and motivate local Muslim communities to work together with others in their area to clean up their neighbourhoods!

This saying of the Prophet Muhammad (peace be upon him) shows that Islam provides us with a strict code of conduct when it comes to maintaining our cleanliness and purification, both physically and spiritually.

In other words, Muslims should take care of their personal hygiene by ensuring that they are well groomed as well as their surroundings!

It’s time to act!


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ACTION PLAN

1: GET READY!

ACTION POINTS:

☑ You can work independently or with local neighbourhood watch/community centres. It may be worthwhile contacting your local council and informing them if they have equipment or can provide a litter run once you have finished.

☑ Decide on the area that you will clean, whether it is certain streets, parks, graveyards etc.

☑ Contact the One Community department to order your leaflets and toolkit via [email protected]

☑ Finalise what day and time the team will come together to carry out the clean-up.

☑ Utilise Social Media to invite local Muslims to come and take part, even if it is just to help sponsor or fund the project. This includes marketing the activity via posters in Mosques and shops or leaflet distribution after jummah (Download the free toolkit below)

☑ Purchase necessary items or encourage others to donate items to you (See items list in toolkit).

☑ Reach out to your local media with a Press Release and approach local journalists to join you for this activity. (See Press Release Template in toolkit for guidance).

☑ Make sure you are ready to film your activities (see Media and Footage guidance in toolkit)

2: TAKE ACTION

ACTION POINTS:

☑ Meet at the designated meeting point. The Team Leader should deliver a brief of what the activity consists of.

☑ Work in pairs. You can/should engage with passersby and inform them of the reasons why you are doing this project (Give them a Neighbourhood Clean-up leaflet).

☑ Prior to cleaning anyone’s driveway or path, knock on their door and explain what you are doing. (Give them a Neighbourhood clean-up leaflet)

☑ Request video feedback from residents or a picture.

☑ Get formal feedback interviews with neighbours, team volunteers and with organiser (see Media and Footage guidance for full details)

3: FOLLOW UP

ACTION POINTS:

☑ Once you have completed the activity, assemble the team together and get a brief feedback from them all.

☑ Footage is pivotal because through it, we can motivate Muslims across the UK (and potentially the world!) to do the same activity.

☑ Upload videos and pictures onto social media using hashtags #MuslimKind, #NeighbourhoodCleanUp and email a copy to our media department via [email protected]

THINGS YOU’LL NEED TO RUN THIS CAMPAIGN

• Litter pickers
• Garden gloves (thick gloves)
• Black bin bags

CAMPAIGN TOOLS

• Campaign Logo (Neighbourhood Cleanup)
• Poster to put up in the Mosque
• Media and Footage Guideline
• Neighbourhood Booklet (print version)
• Press Release Template (local only)
• Social Media Images (Facebook and Twitter)



FURTHER INFORMATION

In reference to our surroundings, the Prophet (peace be upon him) said: “…removing a harmful thing from the path is a charitable act.” (Bukhari and Muslim)

Unfortunately, litter and inappropriate disposal of waste are found to be prevalent upon our streets. As Muslims, we believe strongly in the importance of keeping our neighbourhoods clean.

This means, if we are to remove rubbish and litter from the path, which can be classed as causing harm to others, it is not only an act of charity, but it is also from our faith. Moreover, for such a small action, the rewards of which are huge

The Prophet (peace be upon him) also said, “While a person was going along the path, he found a thorny branch upon it. He pushed it to a side and Allah approved (this action) of his and (as a mark of appreciation) granted him pardon.” (Muslim)

Therefore, if we all adhered to such prophetic teachings, there is no doubt that our streets would be among the cleanest in the world!

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