Home News Message from the CEO – November 2014
Message from the CEO – November 2014

Message from the CEO – November 2014


As salam alaykum Brothers and Sisters,

I hope this message reaches you all in the best of health and eman.

Alhumdulillah we’ve just completed the blessed month of dhul-hijjah and the iERA team have been very busy mashAllah.  Before we reflect back on the work of the last three months, I would like to start by thanking all of you for the support that you have shown to iERA.  As the Prophet (salallahu alayhi wa salam) said:

“The one who does not give thanks to people does not give thanks to Allah”

(Musnad Ahmad and Tirmidhi)

Whether through volunteering, attending courses, using our tools or by financing our operations – you are the supporters of the dawah, by the permission of Allah.  We pray that Allah accept all your efforts for his sake.

What’s Been Happening?

Strategic and Organisational Changes

Over the past several months we’ve been reviewing our strategy and have now set our annual plan for 2014/15 with ambitious targets, focusing on innovation and output.  We have already made changes to the way we operate, including realigning our organisational structure and now have several vacancies for which we are now seeking qualified and experienced personnel to help drive our future strategy.

We are also focusing on an efficiency drive and have further reduced costs in several areas (office, storage, printing) with further reductions already in the pipeline.

Mission Dawah

In terms of the teams, the Mission Dawah team has been actively pushing the mass movement.  After the huge success of the Global Dawah Day in July (where 91 dawah teams were moblised around the globe http://www.youtube.com/watch?v=6u90wwfy1l8), the team has been liaising with some of the new international teams to further support their dawah activities.

They have held international missions in Germany and Denmark to support the street dawah as well as holding UK dawah missions with teams in Manchester, Leicester, Birmingham, Dewsbury, London and other areas.

The Mission Dawah department have also been running some of our standard dawah training around the country and rolling out new dawah initiatives to train and motivate the masses.  See the following video promoting dawah-hour, one of the new initiatives by the team: www.missiondawah.com/dawah-in-action/online-dawah-hour/

Also, log on to hear what the teams have been up to every Thursday on Dawah-Desk Live, a live online talk show for dawah teams and individuals: http://www.missiondawah.com/training/dawah-desk-live/

For further information, please log onto www.missiondawah.com to see what else they’ve been doing.

One Reason

One reason continues to send out free material to the dawah teams around the world.  Hundreds of thousands of leaflets, books and cards have been sent out to teams and individuals to support their weekly dawah activities, with the neighbours booklet continuing to be the most popular dawah book being requested.

In October, the teams printed newly styled initiation cards with translations of Quranic ayat on one side and a related picture on the other.  The cards have been piloted by the dawah teams and been very well received, helping to initiate public conversation and dialogue.

The team are now planning for further publications this year, including a new colourful book entitled ‘A Gift of Happiness’, which we hope to translate into seven languages insh’Allah.

Research Department

The research department, headed up by Hamza Tzortzis has been relentlessly delivering talks and lectures across the globe, while writing articles and research papers to help support the dawah.

With lectures and conferences in the USA, Australia, Canada and the UK, the team has helped to motivate muslims in answering the call to dawah across the Globe.

Hamza has also been running the weekly Muslim Thought webinars to help deepen student knowledge on how to deal with contemporary issues and theological arguments.

Read his latest article on the inimitability of the Qur’an:


Muslim Now

In our ongoing work to support local teams in empowering  new Muslims, the Muslim Now team have provided the Step by Step education program and are supporting the Turning Point Academy in running it weekly for new Muslim sisters in central London, with approximately 35 sisters attending every week.

The team also continues to provide services to directly support new Muslims in our community. Over the past few months the team has held monthly webinars and sent monthly newsletters to teach some of the basic knowledge of Islam to our new Muslim brothers and sisters. New Muslim packs are also sent out regularly with approximately 50 orders being fulfilled every month.

Lastly, the team provide ongoing support to new Muslims who contact us requiring support, counselling or just need someone to talk to.

Regional Rollouts

We currently have big plans for several major cities in the UK as part of our new regional rollout.

Here is the progress update so far:


• Talk by Yusuf Chambers at Welford Road Masjid
• A Mini Call of Duty Training Course at Welford Road Masjid
• An anti-racism mission pilot in Leicester Town Centre
• 500 dawah leaflets posted to neighbours around the Clarendon Park area


• Talk by Hamza Tzortzis at local Birmingham community centre
• Jumah Bayan by Abdurraheem Green at Birmingham Central masjid
• Talk by Abdurraheem Green at Solihull Masjid
• Dawah Mission in Birmingham City Centre


• 2 mini Call of Duty Training Courses
• Several dawah missions
• Jumah Bayan by Abdurraheem Green
• A dawah talk by Abdurraheem Green to the regional dawah organisers and teams


• Various Dawah Missions
• Several Call of Duty Course at various masjids
• 13 Week New Muslim Step by Step course in central London.


• 8 established dawah teams
• Various dawah missions and dawah courses delivered around Toronto, Hamilton, Claringdon and other areas
• Various talks and khutbas delivered by Abdurraheem Green and Hamza Tzortzis
• Thousands of dawah leaflets distributed through the teams

Launch of our new Value Campaign – ‘Against Racism, Against Hatred’

As you may have heard, iERA is launching a series of value-campaigns to encourage muslims to share the message of Islam by discussing common values using street surveys.

We have already developed our first value-campaign entitled ‘Against Racism’, which was launched this October at the Brixton Recreation Centre in South London.


With the current barrage of anti-Muslim sentiment and the continuous criticism of Islamic values, the campaigns will be used to share the teachings of Islam and remove misconceptions.  The surveys will also be used to openly engage with the public, with the data being collated by our Research department to understand societal trends in 21st century Britain.

Two street surveys have already been piloted, one in Brixton and the other in Leicester, with more planned around the UK.  Attendees have commented on how well the survey works in opening up friendly dialogue and discussion with the public.

Your Support for iERA

In closing, I hope that you can appreciate the hard work that the team is doing to support the mass dawah movement.  I ask you to continue to hold iERA in your prayers and support us in carrying out our joint-obligation of dawah.  May Allah (subhanahu wa ta’ala) count us all amongst the righteous and successful, about which He (SWT) says:

“Let there arise out of you a group of people inviting to all that is good, enjoining righteousness and forbidding evil. And it is they who are the successful.”

Surah Al Imran, v 104