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Regional Strategy

We have integrated plans with all the iERA departments this year, focusing on developing key cities/regions to a higher level of dawah.

regions-can

Regional Rollout Plan

A new regional rollout commences every 3 months. London has a DCO to maintain its momentum. We have a full international rollout in Canada (Toronto) this year.

regions

– The new model will focus the iERA teams to develop regions. Every team has a role to play
– The mass dawah model will continue globally but select cities will be used as examples of high performance. They will develop more comprehensively and to a higher degree insh’Allah.
– The strategy for Stage 2 for each city may vary and will need to be considered at the end of phase 1. Key considerations will be – DCO performance, volunteer commitment, fundraising, receptiveness
– The Model allows for people development
– Internationally we will focus more on Canada. Canada will require much greater support
– We will initially focus on one city (Toronto). This will develop iERA’s presence before spreading wider (similar to the UK model with London)
– The new model will focus the iERA teams to develop regions. Every team has a role to play
– The mass dawah model will continue globally but select cities will be used as examples of high performance. They will develop more comprehensively and to a higher degree insh’Allah.
– The strategy for Stage 2 for each city may vary and will need to be considered at the end of phase 1. Key considerations will be – DCO performance, volunteer commitment, fundraising, receptiveness
– The Model allows for people development
– Internationally we will focus more on Canada. Canada will require much greater support
– We will initially focus on one city (Toronto). This will develop iERA’s presence before spreading wider (similar to the UK model with London)

Regional Development – The Way Forward

– This model will focus the iERA teams to develop the regions. Every team has a role
– The mass dawah model will continue globally but select cities will be used as examples of high performance. They will develop more comprehensively and to a higher degree insh’Allah.
– The strategy for Stage 2 for each city may vary and will need to be considered at the end of phase 1. Key considerations will be – performance, volunteer commitment, fundraising, receptiveness
– The Model allows for us to develop people in the regions
– Internationally we will focus on 2 regions this year
– We will develop iERA’s presence before spreading wider