Home News A New Era In Dawah
A New Era In Dawah

A New Era In Dawah


We live in a time of opportunities. They may not be apparent, but they are there waiting for us to take them. All we have to do is adopt the attitude of the Prophet’s. This attitude was positive and transformative. It created new realms of possibility to compassionate and intelligently convey Islam. Even during challenging times, they were able to create close friendships while experiencing hate, express forbearance while facing intolerance and convey the peaceful and profound message of Islam amidst negativity and propaganda.

“And not equal are the good deed and the bad. Repel evil by that which is better; and thereupon the one whom between you and him is enmity will become as though he was a devoted friend.”

The Qur’an, Chapter 41, Verse 34

In order to maximise these opportunities, iERA has been evaluating where best to focus our resources and energy. We sincerely believe we must continue conveying the call by developing Muslim leaders to be able to compassionately and intelligently share Islam, whilst at the same time, positively contributing to society. This focus will help us carry out the Prophetic Mission – a world reconnected to God.

Given this new strategic focus, we are pleased to announce that we will be bringing a new team of international outreach specialists on board to help continue sharing the beautiful message of Islam across six continents.

We’ll be introducing this team to you shortly but their role will include:

  • Building and developing teams of duaat.
  • Educating and developing Muslim leaders.
  • Participating and managing local and global dawah campaigns.
  • Mentoring and developing new Muslims.
  • Rolling out and managing socially beneficial community projects.

You can support the Prophetic Mission across 6 continents for just 99p a day by clicking here.