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Muslim Winter Support

Muslim Winter Support

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TOPIC: Muslim Winter Support

CAMPAIGN TYPE: Community Support

TESTIMONIAL: “I’ve lived here 17-18 years and i’ve never seen anybody come to do it [clear the snow]. If everybody did a little bit, then the community would be a better place.” – Local Newcastle Resident

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INTRODUCTION TO CAMPAIGN

Join our new community initiative, Muslim Winter Support to help clear your neighbour’s driveway of snow and give any other assistance they may need to help them get on with your day to day life. Whether its to assist them to go food shopping or simply clear snow and ice that poses a risk to the community.

This support service is for everyone in the community but we will go that extra mile to help the elderly, weak, people with disabilities and single parents.

FURTHER INFORMATION

Press Release: Muslim Winter Support Is Coming To A Town Near You! (January 2015)

Watch the Sky News report from the IDC North East

Watch the team in Cambridge

Watch the BiiGUK team in Reading

ACTION PLAN

1: GET READY

ACTION POINTS:

☑ Contact Local Council to discuss vulnerable areas and arrange provision of equipment (snow shovels etc.)
☑ Contact external organisations you would like to work with (Mosques, Churches etc.) and invite them to take part
☑ Finalise which streets to clear and on what days and times
☑ Utilise Social Media to invite local Muslims to come and take part
☑ Reach out to the Media with a Press Release and approach local journalists

2: TAKE ACTION

ACTION POINTS:

☑  Meet at a designated landmark. The Team Leader should deliver a brief
☑  Work in pairs, one person contacts the resident and explains the initiative & purpose whilst the other clean driveway from snow.
☑  Distribute appropriate Islamic literature
☑  Request video feedback from resident
☑  Take plenty of film and pictures for Social Media
☑  End on a High (assemble the team for feedback and discussion)
☑  Upload videos and pictures onto Social Media

3: FOLLOW UP

ACTION POINTS:

☑  Keep a good record of your activities including videos and pictures for future reference
☑  Re-visit the homes of people with whom you had good conversations and offer them further assistance

CAMPAIGN TOOLS

☑  Media + Footage Guidelines
☑  Template Press Release (to send to your local media)
☑  PDF Flyer
☑  Campaign logos

Download Your Muslim Winter Support Media Pack [email-download download_id=”6045″ contact_form_id=”5994″]